- 75th Anniversary
- New Look Stores
- 3D Innovation
- Innovative sports range



Imagine a world where the boxer short and union suits were the only styles of underwear available to men! Now imagine a fundamental departure from the conservative garments to a daring revealing brief! Jockey is proud to recognise the 75th anniversary of its invention of the Jockey ® French Shorts - the world's first brief. A few months later, the brief evolved to include a functional fly and thus the Y-Front ® was born. In celebration, limited edition Jockey ® Briefs and Y-Front ® styles are now available at Jockey ® shops, leading chain stores and selected independent retailers.