1800 - 2025
1800's
Founder, reverent Samuel T. Cooper starts a hosiery business
1910's
Jockey’s revolutionary closed-crotch union suit hits the market.
1920's
Jockey introduces a new era of long johns and tops.
1930's
Jockey® Y-Front® brief was invented in 1935 by Cooper’s Inc.
1950’s
Ninian & Lester becomes Jockey’s first licensed partner.
1959’s
Jockey’s modern Skants briefs are officially registered.
1980’s
Jockey expands into women’s underwear with Jockey for Her.
2000’s
Jockey establishes itself as a household name in South Africa.
2024
Jockey gives back to local communities.
2025
Jockey SA recognised for its contribution to KZN’s textile economy and employment.
2026
Jockey celebrates 150 years with new VentraCool™ Air technology.
Built on values
Our building may stay the same, but our people are what make it timeless.
Built on values
Every garment begins with skilled hands, precision, and care — right here in South Africa. Our bulk order programme helps extend that comfort to communities and initiatives that need it most.
Our people
Generations of dedication
OUR PURPOSE
Driven by impact
OUR COMMUNITY
Stronger together
OUR PROMISE
Comfort and Innovation
